I sent this post out a few weeks back in my newsletter, but I thought it would be worthwhile to re-post it here. Optimization deals with making or choosing the best of something, and with Web Optimization that's what we are aiming for, the best of web pages. It's very possible to improve your conversion rates, ROI, and customer satisfaction through the process of Web Optimization, and in this newsletter we're going to begin to talk about that process and the first step. Measure...Test...Improve...Repeat! Measure The first step in Web Optimization is being able to measure several important details of the web page or website you are trying to improve. That's what we are going to cover in this edition of our newsletter. Google Analytics While there are many tools for doing this, Google Analytics is the most comprehensive free tool that will get you going with the most crucial ingredients to successful Web Analytics and then Optimization. Step 1: A Google Account If you don't a