I sent this post out a few weeks back in my newsletter, but I thought it would be worthwhile to re-post it here.
Optimization deals with making or choosing the best of something, and with Web Optimization that’s what we are aiming for, the best of web pages.
It’s very possible to improve your conversion rates, ROI, and customer satisfaction through the process of Web Optimization, and in this newsletter we’re going to begin to talk about that process and the first step.
The first step in Web Optimization is being able to measure several important details of the web page or website you are trying to improve. That’s what we are going to cover in this edition of our newsletter.
While there are many tools for doing this, Google Analytics is the most comprehensive free tool that will get you going with the most crucial ingredients to successful Web Analytics and then Optimization.
Step 1: A Google Account
If you don’t already have a Google account (i.e. gmail) you’ll need to get one from here. You can register an external email account (i.e. firstname.lastname@example.org) as the username, so you don’t necessarily have to get a gmail account to do this. Additionally this is a free account, so you don’t have to worry about paying for any of this.
Step 2: Get the tracking codes from Google Analytics
This part is really self-explanatory if you just follow the instructions once you log into your Google Analytics account which can be found here.
Step 3: Insert the tracking Codes from Google Analytics in your page
This part is the most complex part, and it’s best to follow the instructions that Google gives, or find someone to help you with it. We do these kinds of setups for our clients frequently and it’s not a complicated process, it’s just different for each website. If you’re using a self-hosted WordPress blog, you can check out this blog post we did about how to get it to work with WordPress easily using 2 plug-ins here.
Step 4: Wait for results from Google Analaytics to appear
Getting results back from Google Analytics will take a little time. I usually recommend giving it about 24 hours, and then look back for the information.
Step 5: QA
Start looking through the results for any interesting information or outplace information. Now the fun part begins. First you should check to make sure the traffic they are showing seems reasonable with any other information you may have on this already. This would also be a good time if you use Google Adwords, to make sure that information is being pulled in so you can do some advance testing and measuring later. And just take the time to look around the tool because there’s a lot to take in and learn!